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August 30, 2018

Google Search Results: Here’s How They Work

Political leanings don’t factor into Google’s search algorithm. But the authoritativeness of page links that the algorithm spits out and the perception of thousands of human […]
August 30, 2018

Cotton and Corn! Reebok’s Newest Sneaker Is ‘Made From Things That Grow’

We already have shoes made out of trash from Adidas, so why not footwear made out of corn from Reebok? The global footwear and apparel firm […]
August 28, 2018

The History of Sneakers

Sneakers go back a long way. In the late 18th century, people wore rubber soled shoes called plimsolls, but they were pretty crude—for one thing, there […]
August 23, 2018

The Sneaker Taking Over Your Instagram Feed

Imagine you’re a sneaker historian, examining a cross-section of athletic footwear worn around the world in 1996. You’d find everything from my parents’ gym shoes (my […]